Estee Lauder Social
The first content wave focused on personal and educational storytelling, featuring diverse talent sharing nightly skincare rituals to emphasize the rituality of self-care. The second phase transitioned into product-led still-life visuals, each setup reflecting a different phase of night—before sleep, deep night, and early morning—symbolizing the serum’s restorative effect throughout the night.ep night, and a refreshing morning that the Advanced Night Repair takes in effect.