Art Direction + Content StrategyHyper Real Skincare
Hyper Real marked M·A·C’s largest skincare launch, bridging the brand’s makeup artistry heritage with a new focus on skincare rituals and gestures. My role was to translate this vision into a cohesive digital campaign—defining asset direction, mapping content strategy across channels, storyboarding, and art directing on set to capture the artistry of skincare through motion and touch.
Directors: Nicolas Alan Cope & Pellicule Films Photographer : Brie Johnson