Digital Design + UIOLAPLEX Digital Relaunch When I joined OLAPLEX, the brand was in a major digital transformation. I led the overhaul of all digital touchpoints—site, email, and retailer presence—to establish a more cohesive and elevated brand experience. Partnering with an external agency and the eCommerce team, I defined the visual tone, layout, and imagery direction that now unify Olaplex’s digital and retail ecosystems.